Founder & Creative Director of HLFWAY© & HLFWAY AUDIO©, overseeing apparel development, in-house manufacturing, brand strategy, music production, and artist development. I’m focused on turning ideas into tangible creative projects: from clothing and visual identity to music, artist development, content, and brand strategy. Through HLFWAY® and HLFWAY AUDIO®, I oversee the creative direction and development of projects from concept to execution, while working with artists, producers, designers, and collaborators to build a distinct creative world. My work sits at the intersection of fashion, music, branding, visual culture, and entrepreneurship, with an emphasis on creating work that feels authentic rather than manufactured. I’m particularly interested in building independent creative platforms, developing artists, creating brands from the ground up, and connecting different forms of culture into one cohesive identity.